In 2017, they introduced the first Media Composer download, followed by some basic updates: Through it all, Avid has still remained an industry studio standard, but they clearly heard footsteps.
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It enjoys tremendous popularity in film and television, while VEGAS Pro (purchased from Sony by Magix) is starting to make some noise from prosumers to pros. Today, the market also features DaVinci Resolve (from Blackmagic Design), renowned not only as an editing application, but also for its exemplary color grading system. At that point, the once buggy afterthought, Adobe Premiere, evolved into the highly popular and well respected Premiere Pro and a large number of Final Cut users and other professional video editors transitioned to it. As for nonlinear editing systems, Final Cut rose to prominence in the early 2000s but the widely criticized Final Cut Pro X in 2011 gave the distinct impression that Apple no longer cared about the professional video editing market. But as the years passed, the film world became increasingly digital. Even a used system could run in excess of 30K.
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But it was only studios, production companies, post houses, and university film programs who could actually afford the Avid ecosystem of hardware and software which ran around $100,000.
Nearly all feature films were cut on an Avid, because studios still shot on 35mm film and Avid was the only way to edit in 24 frames (or 23.97 fps if you want to get picky) and keep your sound and picture in sync. There was a time when Avid ruled the video editing universe.
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